Evolving approaches to chambers marketing and business development

In the latest edition of PM (Professional Marketing) Magazine, senior members of Wilberforce Chambers’ marketing team – Hayley Duggan and Harry Nichol – discuss the evolution of marketing and business development at the Bar.

Looking at the year ahead, they identify four key pillars of effective contemporary marketing: authentic engagement with ESG and purpose; sophisticated data management; the responsible integration of AI; and investment in skilled, collaborative marketing teams to build trust, strengthen brand identity and compete in an increasingly demanding legal market.

PM Magazine is the flagship publication of PM Forum, the world’s largest and fastest-growing community of professional services marketers, with more than 3,000 members in over 40 countries. The Forum is dedicated to raising the standards of marketing across law, accountancy, property and other professional sectors.

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